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THMC has energized established brands and created new brands with fresh packaging solutions for a variety of multinational companies. Key Coffee, Inc., for example, is a leading Japanese beverage company which markets their brands in supermarkets, department stores, the office/restaurant market, as well as in their own cafes. As a purveyor of a western lifestyle product, their goal is to project a fresh upscale image to an increasing young consumer. The packaging makes use of rich colors, evocative artwork and sensuous surfaces to promote an impression of quality.
Another design challenge was to establish a new mail order gifts brand for Mrs. Powell's Gourmet Pecans. As its name suggests, the product is the unique gastronomical experience from the kitchen of its namesake. The hand lettered logo, gold seal and ribbon banded packaging, creates an image of a premium brand that is a hand-crafted special treat. |
