Through advertising, public relations and corporate communications materials highlighting the company's strong diversity initiatives, THMC has helped position Hoechst Celanese as an employer of choice. The submission of brochures, reports and material written and produced by THMC helped Hoechst Celanese win the coveted "Catalyst" award for it's outstanding record of hiring and promoting women into management positions. THMC recently developed a new diversity campaign to announce that the businesses of Hoechst Celanese are now part of the independent companies of Hoechst, an international group of companies with more than 140,00 people worldwide and $30 billion in sales.