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Reaching the mushrooming Internet audience (over 1 billion people around the world regularly access the Internet) was a marketing trend that THMC anticipated over ten years ago. So when HBO wanted to maintain their lead as a major network popular with African Americans, THMC developed a dynamic interactive, entertainment, marketing and data-generation opportunity for the cable network. THMC extended the HBO brand into cyberspace with the innovative Web site "CyberSoulCity". THMC developed innovative strategies for this site as well as the sites for AT&T, ESSENCE and Bristol-Myers Squibb. |
