THMC developed a turn-key Black History Month program entitled "VISIONS." The program centered around a calendar of African-American Artists with cents-off coupons and was supported by advertising and trade promotions. The "VISIONS" program helped Colgate-Palmolive significantly increase case volume of several product lines with trade customers. The artists featured in the calendar appeared at Colgate-Palmolive sponsored community events in important markets like Atlanta and New York City, allowing Colgate-Palmolive to interact face-to-face with their customers.