ETS Scores Big with THMC Graphic Standards Solutions. Educational Testing Service, the world's largest private educational testing and measurement organization and a leader in educational research, develops and annually administers more than 11 million tests worldwide. To continue to stand out in a world of competing images, ETS contracted THMC to develop new graphic standards guidelines that included the development of a user-friendly graphic standards manual (print and CD) and a strategic plan-of-action to meet ETS's short- and long-term brand identity and implementation goals. THMC served as consultants to ensure ETS's streamlined and consistent adoption of these standards by their in-house and external resources by monitoring the ongoing creative strategy and program implementation. THMC also developed a branding solution for ETS's PATHWISE Professional Development Series.