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NJ Transit THMC advertising and direct mail campaigns get NEW JERSEY TRANSIT TRANSIT riders "on track" and onboard

To increase ridership on NJ Transit (NJT) bus and rail lines to special events in New York and New Jersey, THMC created cross-promotion advertising and marketing campaigns to promote cultural and sports events, theatrical shows and museums. Innovative direct mail campaigns developed by THMC resulted in earlier reservations for NJT event packages and helped reduce the need for NJT to place costly newspaper advertising.

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